AIDA 2nd step: Iterest

Visitors who haven't thought of buying a product like what you offer Visitors who're going to buy a product of such kind

Persuade them that the product you offer can improve their life Persuade them that it's better to buy the product here than elsewhere

Now some of the visitors are interested in the product you offer

1. Make the list of product features
2. Make the list of needs of target audience representant
3. Find the contiguities of these lists
4. Use the contiguities you've found to make the list of satisfactory arguments why the product you offer meets visitor's needs. The more items the better.
5. Sort the argument list. (the 1st item is best)
6. Depend on the size of the message you're going to make select from the list 1st item or top 3 or top 5
7. If you select more than 1 item reorder selected items.
   • For top 3 the sequence must be 2-3-1.
   • For top 5 the sequence must be 4-5-2-3-1.
   (in both cases the best argument must be last)
8. Use reordered top-list to make the message