In the 1954 Abraham Maslow attempted to synthesize a large body of research related to human motivation.
In according to this research the hierarchy of human needs (the basis of motivation) can be shown as a
pyramid:
| A: |
Physiological: hunger, thirst, bodily comforts, etc. |
| B: |
Safety/security: out of danger |
| C: |
Belongingness and Love: affiliate with others, be accepted |
| D: |
Esteem: to achieve, be competent, gain approval and recognition |
| E: |
Cognitive: to know, to understand, and explore |
| F: |
Aesthetic: symmetry, order, and beauty |
| G: |
Self-actualization: to find self-fulfillment and realize one's potential |
| H: |
Self-transcendence: to connect to something beyond the ego or to help others find self-fulfillment and realize their potential |
More detailed information about this theory you can read
here.
Understanding of this theory helps make your adverticement message more effective in the part that develops the motivation,
for example in the 3rd and 4th steps of
AIDA Formula
