AIDA modificatons
Splitted AIDA Formula
Often it's a good idea to split AIDA message into two separate parts:
Attention + Interest
Desire + Action
The main goal of the splitting: Improving of so-called AIDA Inverted Triangle.
AIT is a diagram that shows the percentage of prospects you lose on each step of the AIDA message.
Source: Alex Mandossian
See Source
AIT analyze / optimization
Compare two AIDA Inverted Triangles:
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AIDA steps
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Fig.1
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Fig.2
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people who see your add
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... who pay attention
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... who get interested
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... who want
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... who buy
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Factors of each step for triangle 2 are better than factors of triangle 1.
These factors are subject of AIT optimization.
Compare AIDA Inverted Triangle to the measuring function of the
ACCA model.
AIDAS Formula
One more letter (S) means satisfaction. Customers who are really happy with your product will return for more purchases and refer their friends.
Some other modifications:
AIDMA : AID+ Motivation +A
AIDPPC: AI+ Description-Persuasion-Proof-Close.
Mostly other sales formulas (like ACCA etc) are descendants of classic AIDA formula.
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